Nikon India has appointed 80dB Communications as its strategic communications partner following a multi-agency review. The mandate will cover corporate and brand reputation, earned media, product communications, leadership visibility, creator engagement and reputation monitoring.
As part of the partnership, the agency will manage media relations across photography, filmmaking and technology publications, while strengthening Nikon India’s engagement with the wider creator ecosystem. The account will focus on the company’s imaging portfolio, including its Z Series mirrorless cameras and technologies associated with RED digital cinema.
The partnership will also aim to increase the visibility of Nikon India’s leadership and strengthen the brand’s presence among photographers, filmmakers and content creators as video-led and cinematic storytelling gain greater traction.
Commenting on the appointment, Sajjan Kumar, managing director, Nikon India, said:
“India’s imaging landscape is evolving rapidly, with video and cinematic storytelling opening up new possibilities for photographers, filmmakers and content creators. At Nikon India, we continue to build on our legacy in imaging by expanding our capabilities across the Z Series, while making advanced imaging technology more accessible to a wider creative community.
As the creator ecosystem grows, our focus remains on understanding its evolving needs and enabling creators to bring their vision to life. We look forward to working with 80dB Communications to strengthen our engagement with this dynamic community of creators and professionals, while also strengthening Nikon’s presence in India.”
Abhilasha Padhy, co-founder and joint managing director, 80dB Communications, said:
“It is a privilege to partner with a brand as iconic as Nikon, one that has shaped how the world sees and tells stories for over a century. India’s creators are increasingly choosing video and cinematic formats, and we are excited to help bring Nikon’s innovation to the heart of those conversations.
Our focus will be on investing in the quality of storytelling, building trusted relationships with media and creators, and elevating Nikon India’s narrative as a leading voice in visual storytelling.”
The appointment comes as Nikon India looks to strengthen its communication across an expanding imaging and creator landscape. For 80dB Communications, the mandate adds a global imaging brand to its portfolio, with a focus on connecting product innovation, leadership communication and creator engagement through a unified communications strategy.
