Signify has launched its Diwali campaign, ‘#HarDiwaliPhilipsWaali’, celebrating the evolution of Philips lighting in Indian homes across three generations. The campaign film captures how lighting preferences and technology have transformed over the years, while highlighting the continued trust consumers place in the brand.
Set across three periods — the 1970s, 2000s and present day — the film follows young couples celebrating their first Diwali in a new home. Through their experiences, it showcases the transition from traditional bulbs and switches to decorative lighting and modern smart solutions controlled through mobile applications and voice commands.
The campaign is built around the idea that although homes and lighting technologies have evolved, the emotional connection with Philips has remained consistent. Its central message, ‘Pehli Diwali badalti rahi. Roshni badalti rahi. Par bharosa Philips ka, har generation ke saath raha’, reinforces the brand’s longstanding relationship with Indian households.
Commenting on the campaign, Nikhil Gupta, head of strategy and Marketing, Signify, Greater India, said: “Diwali is a time when families come together and create memories that last for years. Over time, our homes and the way we use lighting have changed, but the importance of light in bringing people together remains the same. Through #HarDiwaliPhilipsWaali, we celebrate this connection while showing how Philips continues to bring new lighting experiences to today’s homes.”
Beyond the campaign film, Signify has partnered with newly married and young couple creators to demonstrate festive home makeovers using Philips smart lighting. Their content will showcase applications such as ambient television lighting, dining area illumination and accent lighting, highlighting how smart lighting can shape different spaces within a home.
The initiative also includes the ‘#HarDiwaliPhilipsWaali Community Contest’, inviting consumers to share photographs and videos of their festive lighting arrangements on social media using the campaign hashtag. Selected participants stand a chance to win a Philips Light Theatre home-entertainment system.
To extend the campaign beyond digital platforms, Signify will introduce festive displays and interactive smart lighting experiences at Philips Smart Light Hubs and retail partner stores across India.
Through this campaign, Signify connects Philips’ legacy with changing consumer expectations, bringing together generational familiarity and smart home innovation. By placing lighting at the centre of festive memories, the brand uses Diwali to highlight both its established presence in Indian homes and its evolving product experiences.
