Zee Live has appointed Neha Malhotra as Senior Vice President – Marketing for its Live business. She brings over 15 years of experience across media, entertainment and digital marketing, with a background in brand building, consumer marketing and business growth.
Before joining Zee Live, Malhotra led the music marketing function at Zee Music. She played a key role in building and scaling the marketing team, driving campaigns across a diverse portfolio of music content and strengthening the label’s market presence.
Prior to Zee Music, Malhotra served as Partner and Business Head at OneNative Studio Pvt. Ltd. She was responsible for strategic marketing management, business strategy and digital marketing solutions, working with brands on integrated marketing initiatives.
Earlier, she was associated with Saregama India Ltd., where she led pan-India music marketing and audio monetisation across multiple languages. Her responsibilities included marketing strategy, audience growth and revenue enhancement initiatives.
In her new role at Zee Live, Malhotra will lead the marketing function for its Live business. Her focus will include brand building, consumer marketing, strategic partnerships and content-led marketing to strengthen audience engagement and support business growth.
Malhotra is an alumna of Welingkar Institute of Management and Ramrao Adik Institute of Technology.
