Greenply Samet has appointed Saurav Bhattaccharjee as its Chief Marketing Officer (CMO). He brings 15 years of experience across product management, brand building, category growth and marketing strategy.
Bhattaccharjee’s professional experience spans brand development and business growth, with a focus on strengthening market presence and building customer-centric brands. His background also includes product management and category development.
In his new role, Bhattaccharjee will focus on strengthening Greenply Samet’s brand positioning and expanding its presence in the premium furniture fittings market. His priorities include developing the dealer and architect ecosystem, driving product-led differentiation and building customer engagement.
His approach will also involve leveraging innovation and data-driven marketing to support business growth. The appointment adds marketing leadership to Greenply Samet as it focuses on expanding its market reach and brand presence.
