The latest ‘Move Your Way’ campaign turns Sunday work calls and unwritten office rules into a humorous take on workplace boundaries, personal interests and self-expression.
Campus Activewear has launched a new campaign featuring actor Vicky Kaushal under its ‘Move Your Way’ brand platform. Using familiar workplace situations, the film explores expectations around work, personal priorities and the freedom to set boundaries.
Kaushal plays Rohit, an employee attending a Sunday meeting on his own terms. Rather than setting aside his weekend interests, Rohit brings activities such as pottery, fitness and an impromptu party into the office, much to his boss’s frustration.
When his boss accuses his generation of having no boundaries, Rohit questions the expectation of coming to the office on a Sunday. His response turns the workplace exchange into a humorous argument for making room for personal interests, even when work intrudes on the weekend. The film ends with Rohit leaving with his friends, wearing Campus footwear.
‘Move Your Way’ Takes on Workplace Expectations
Commenting on the campaign, Gaurav Sharma, chief marketing officer, Campus Activewear, said: “‘Move Your Way’ has always been about self-expression. With this film, we’re taking it somewhere braver: the right to draw your own lines. Young India is redefining ambition on its own terms, and Campus wants to stand right beside them. Our new identity reflects that same energy- bolder and more confident, as we move into the next chapter of the brand.”
Kaushal said the film draws humour from situations familiar to many employees.
“I like how Campus has taken a familiar part of everyday life and given it a fun, unexpected twist. Rohit is unapologetically himself, and playing him was enjoyable because he brings humour to situations many people will recognise from their own workplaces. The film captures the spirit of ‘Move Your Way’ in a light-hearted manner, without taking itself too seriously,” he said.
Campaign Introduces Campus’ New Visual Identity
Alongside the film, Campus has introduced a new visual identity rooted in its ‘Move Your Way’ philosophy. Dynamic lines and outward-facing arrows represent movement, individuality, freedom and self-direction, reflecting the brand’s focus on personal expression.
The campaign will run across television, over-the-top (OTT) and digital platforms. Creator-led content will extend the conversation to themes including work, ambition, weekends, personal interests and workplace boundaries.
Creators are being invited to share their perspectives using the hashtag #MoveYourWay, taking the campaign’s message beyond the film and into wider conversations about how people balance professional expectations with their lives outside work.
