Tag: Creator Marketing

Collage of festive campaign scenes with families, celebrations and lamps.

Festive Marketing is moving from mass messaging to personalised, community-led conversations

October 1, 2026 No Comments

For years, festive marketing has largely revolved around making the season look bigger with Celebrity-led films & glamorous visuals. Promotional offers and high-production campaigns have become familiar fixtures of the

Sprite Truth and Spice campaign showing four presenters against a green backdrop.

Sprite enters game-show format with ‘Sprite Truth & Spice’

September 29, 2026 No Comments

Sprite has entered the game-show space with ‘Sprite Truth & Spice’, an eight-episode digital entertainment series built around spicy food challenges, candid conversations and celebrity pairings. The format brings together

Advertising 82

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Entertainment 3

Experiential Marketing 1