Parle Biscuits has appointed George Kovoor as its Chief Executive Officer, effective September 1, 2026, bringing in a seasoned consumer-business leader to head the company behind Parle-G, Monaco, Hide & Seek and Melody.

Kovoor joins Parle after more than three decades with PepsiCo, where he held leadership roles across consumer businesses and markets. His appointment comes as Parle looks to build on its established portfolio while responding to evolving consumer needs.

Welcoming Kovoor to the role, Ajay Chauhan, Managing Director, Parle Biscuits, said, “We welcome George and look forward to working closely with him to build on Parle’s strong foundation, strengthen our capabilities and open new opportunities for sustainable growth. As our business continues to evolve with the changing needs of Indian consumers, his ability to drive results, develop talent and navigate complex markets will be invaluable. The company looks forward to his leadership and contribution to its next phase of growth.”

With Kovoor taking charge, Parle Biscuits enters its next phase with a new leadership chapter at the helm of one of India’s most recognised biscuit portfolios.