Nidhi Vohra has joined Sirona as Chief Business Officer.

Sirona announced the appointment through a LinkedIn post, welcoming Vohra to the role and highlighting her experience across Dabur, Colorbar, BigBasket, Vega, Avon and Aditya Birla Fashion. The company noted that she brings expertise across beauty, personal care and FMCG, along with experience in building brands and working across both brand and business functions.

Vohra also shared the development on LinkedIn, writing, “Fortunate to be part of SIRONA” and adding, “Looking forward to scaling the brand to new heights.”

Before joining Sirona, Vohra served as Business Head at Bookscape. Prior to that, she was Head of Personal Care Business at Aditya Birla Fashion and Retail, where she set up the personal care vertical from scratch, launched W Beauty and managed the category with complete P&L responsibility.

Her earlier experience includes serving as Head of Marketing at Vega Industries and Senior Marketing Manager at BigBasket, where she worked on brand marketing, media budgets and the private-label portfolio.