Michael C. Foroobar has joined LinkedIn as Vice President of Marketing Science & Technology, bringing nearly 14 years of experience at Google to the professional networking platform.
At Google, Foroobar most recently served as Global Director, Data, Attribution, Audience, and Measurement Go-to-Market, working across key areas of marketing measurement and data strategy.
Announcing his move on LinkedIn, Foroobar highlighted the growing complexity of B2B measurement as artificial intelligence reshapes marketing decisions. He noted that understanding how advertising influences business outcomes remains a major challenge for marketers.
In his new role, he will focus on marketing science and technology at a time when measurement and attribution are becoming increasingly complex.
