Mayank Singh has taken on the role of Associate Director Marketing – KFC at Yum! Brands, effective August 2026. Singh has been with Yum! Brands for over five years, having joined the company in April 2021 as Senior Brand Manager (Innovation) for KFC India. In that role, he worked on product strategy, product development, consumer research, product positioning, market testing and go-to-market strategy. He was also involved in collaboration ideas with other brands.
In February 2024, Singh took on the role of Head of Innovation, KFC India, before moving into his current position as Associate Director Marketing – KFC in August 2026. Prior to Yum! Brands, Singh spent nearly seven years at Subway, where he served as Senior Marketing Coordinator from June 2014 to April 2021. His responsibilities included marketing calendar planning, media strategy, campaign management, social media, PR and local store marketing. Earlier, he worked with Homestead Infrastructure Development Pvt. Ltd. as Deputy Manager – Corporate Marketing from October 2013 to April 2014, handling brand management, agency coordination, creative development, media planning and PR.
Singh began his career at McCann Erickson as Project Manager, where he worked from February 2011 to October 2013 across client relationship management, creative development and 360-degree marketing campaigns. He also worked on accounts including DISHTV, Subway and Radical Rice. He started his professional career with Arvind Limited as Management Trainee (Marketing) in the Agri business division from April 2010 to February 2011. Singh now takes on the role of Associate Director Marketing – KFC at Yum! Brands.