This wedding season, M·A·C Cosmetics India is taking a familiar Indian wedding moment and giving it a distinctly M·A·C treatment.
Its latest bridal campaign, “Forever in M·A·C,” reimagines the quintessential family portrait, bringing together the personalities, relationships and beautifully organised chaos that surround the bride. From the getting-ready moments to the final frame, the campaign captures the many characters and moments that come together around an Indian wedding.
At the centre of the film is Tania Shroff as the bride, joined by Ujjwala Raut as her mother, Ankit as her brother, Subiksha Shivakumar as her bridesmaid and Nejm as her cousin. As the family comes together for the portrait, M·A·C Artists work behind the scenes to put the finishing touches on every look, bringing their artistry across makeup, hair and styling.
The film moves between beauty close-ups, product moments and the distinct personalities within the group before finally bringing everyone together for the family portrait. The result is a campaign built around individuality and connection, with modern Indian bridal beauty at its core.
The campaign also marks a significant first for Nicola Formichetti. Since taking on the role of Global Creative Director at M·A·C Cosmetics, Formichetti has brought his creative vision to the brand’s legacy of artistry and self-expression. “Forever in M·A·C” is his first campaign created specifically for the Indian market, placing that vision within one of the country’s most culturally expressive occasions: the Indian wedding.
Rather than stepping away from familiar traditions, the campaign reinterprets them through a distinctly M·A·C lens, balancing heritage with a modern and global sensibility.
Each character in the campaign gets a beauty moment of their own.
Tania, as the bride, wears M·A·Cximal Sleek Satin Lipstick, bringing a modern take to timeless bridal glamour. Subiksha, the bridesmaid, adds drama with Skinfinish Colourstruck Blush, while Ujjwala, as the bride’s mother, wears M·A·Cximal Silky Matte Lipstick.
Ankit refreshes his look with Fix+, while Nejm defines her eyes using the Colour Excess Gel Pencil Eye Liner.
Together, these individual looks come together in the final portrait, turning a familiar Indian wedding tradition into a celebration of artistry, personality and self-expression — with M·A·C Artists and their craft firmly at the centre of the frame.
Campaign Credits:
- M·A·C Global Creative Director: Nicola Formichetti
- M·A·C Art Director + Social Lead: Alisha Kothari
- Photographer: Soujit Das
- Cinematography: Yash Khanna
