Isha Tiwari has joined Google India as DV360 Lead, moving to the company after three years at The Trade Desk.
Announcing her new role on LinkedIn, Tiwari wrote, “Excited to share this news with my network: I’ve joined Google India as DV360 Lead!”
She also thanked Ashwini Dayal for making the opportunity possible and welcoming her to the team.
Reflecting on her time at The Trade Desk, Tiwari said, “Looking back at my 3 years at The Trade Desk, I am filled with immense gratitude.” She thanked her colleagues, clients and partners, adding that she was grateful for the collaborations, lessons and milestones during her time with the adtech company.
Before joining Google, Tiwari was an Account Manager at The Trade Desk. She had earlier served as Business Development Manager at the company, building experience across the programmatic and adtech ecosystem.
Prior to The Trade Desk, she worked at EssenceMediacom India and Essence as a Media Activation Manager. Her work included paid media and campaign execution across B2C and B2B products, including Google Search, YouTube, Google Play, Google Hardware, Workspace and Android.
Earlier in her career, Tiwari worked as a Media Activation Executive at Essence, where she handled programmatic and direct buys across markets including India, Southeast Asia and Japan. She began her career at Merkle Sokrati as a Business Analyst, gaining experience in programmatic media buying across platforms including DV360, MediaMath, The Trade Desk and Adobe Ad Cloud, along with campaign management and measurement through CM360.
With experience spanning programmatic advertising, media activation and adtech, Tiwari now takes on the role of DV360 Lead at Google India.
