Go Colors has appointed Bollywood actor Shraddha Kapoor as its first-ever brand ambassador, marking a strategic milestone as the women’s bottom wear brand enters its next phase of growth.
The partnership comes as Go Colors continues to strengthen its consumer connect while expanding beyond its category-defining leggings portfolio into a wider range of women’s bottom wear, including trousers, denims, cargos, joggers, skirts, palazzos, culottes and athleisure. The brand currently operates over 750 exclusive brand stores across India.
According to the company, Kapoor was chosen for her authenticity, refined style and cross-generational appeal, qualities that align with Go Colors’ brand values of comfort, confidence and individuality.
The association debuts with ‘Life Moves In Your Comfort Zone’, a campaign that reimagines the idea that growth happens only outside one’s comfort zone. Instead, it celebrates the confidence and authenticity that come from feeling comfortable in what one wears, reinforcing the brand’s belief that comfort empowers women to be their most authentic selves.
The integrated campaign will roll out across digital, social media, outdoor, retail and other consumer touchpoints over the coming months, introducing Go Colors’ evolving brand identity while reinforcing its comfort-first positioning.
Watch the campaign:
Commenting on the partnership, Shraddha Kapoor said, “Comfort has always been one of the biggest factors in how I choose what to wear. When you feel comfortable, you feel more like yourself. That’s what drew me to Go Colors. Beyond the incredible variety they offer, I love how every product starts with understanding what women actually want to wear every day. I’m excited to be part of a brand that’s redefining everyday fashion through comfort.”
Speaking on the announcement, Vatsal Koolwal, CMO, Go Colors, said, “This is one of the biggest milestones in Go Colors’ journey. We’ve spent years building leadership in women’s bottom wear, and today we’re entering the next phase of our evolution. Our ambition is to build India’s most loved comfort-first apparel brand, where thoughtful design, superior fit and functional innovation come together to create products women genuinely enjoy wearing every day. Shraddha is the perfect partner for this journey because she embodies authenticity, relatability and effortless confidence – qualities that reflect the brand we’re building.”