Ferrero India has appointed Rohit Batra as Sales Director, effective September 1, 2026. In his new role, Batra will lead the company’s sales organisation and drive its growth agenda across general trade, modern trade, e-commerce and out-of-home channels.

Batra moves into the role after more than 13 years with Ferrero, where he most recently served as Vice President, Supply Chain and Business Head – Emerging Markets. During his tenure, he has held leadership responsibilities spanning supply chain, business management and emerging markets, giving him experience across multiple functions of the consumer business.

Prior to joining Ferrero, Batra held leadership roles across supply chain, manufacturing, operations and procurement, including stints at Sentiss Pharma and Wrigley. He brings over three decades of professional experience across FMCG, pharma and service industries.

As Sales Director, Batra will focus on strengthening Ferrero India’s route-to-market strategy, commercial and category excellence, customer partnerships and execution across channels, with market share growth forming a key part of the agenda.

Hamid Touil, Managing Director, Ferrero India, said: “We are delighted to have Rohit take on the leadership of our sales organisation. His extensive experience across the value chain, combined with his deep understanding of the business and customers, gives him a unique perspective to strengthen and lead our growth agenda.”

Batra said: “I am excited to take on this role at an important phase in Ferrero India’s growth journey. With an ever-evolving customer landscape, we look forward to strengthening our go-to-market capabilities, accelerating each channel growth and creating greater value for our customers and consumers.”

With the move, Batra joins Ferrero India’s Executive Management team and takes on a broader commercial mandate, bringing his cross-functional experience to the company’s next phase of growth.