Dhaval Patel has joined Starcom as Senior Director – Buying, focusing on Digital Commerce Media, including e-commerce and quick commerce. Patel joins Starcom from WPP Media, where he served as Associate Vice President, Marketplace and Partnerships, India, from June 2024 to September 2026.

During his tenure at WPP Media, Patel worked across media planning and buying for major events and multi-platform campaigns spanning Digital, CTV, TV, OTT, DOOH, Print and Radio. He also managed high-value portfolios for brands across various categories. Before WPP Media, Patel was Senior Sales Manager – Programmatic & Video at Times Internet from September 2022 to December 2023, where he worked on revenue growth, programmatic accounts, client acquisition and campaign performance across the West market.

Prior to Times Internet, Patel spent over two years at ZEE5 as Ad Sales Manager, from October 2019 to April 2022. He managed digital advertising sales across FMCG and other key verticals and worked with brands including Hindustan Unilever, P&G, Godrej Consumer, L’Oréal, Hershey’s, Nivea, Kellogg’s and Volkswagen. Earlier, Patel worked with Vserv as Digital Ad Sales Manager from November 2018 to October 2019, handling digital advertising solutions and relationships across brand and agency clients. Patel now takes on the role of Senior Director – Buying at Starcom, focusing on Digital Commerce Media.