Breno Barcelos has joined Netflix as Head of Market Activation, LATAM, taking on a role focused on product activation, commercial readiness and regional growth across Latin America.
Barcelos announced the appointment on LinkedIn, describing the move as an opportunity to work at the intersection of Product, Ad Sales and Tech. In his new role, he said he will lead Netflix’s product activation strategy, with a focus on translating global vision into local execution, accelerating commercial readiness across LATAM and bringing market insights into product solutions for ad sales teams and partners.
“I am thrilled to share that I’ve joined the dream team at Netflix as Head of Market Activation, LATAM.”
He also thanked Varun Sharma for the “trust and opportunity” to join Netflix, adding, “I’m so excited for everything we’re going to build together.”
Before joining Netflix, Barcelos spent close to a decade at Google, where his roles spanned product strategy, programmatic advertising, Connected TV and digital out-of-home. Most recently, he served as Global Product Lead for Display & Video 360’s Digital Out-of-Home business, leading product and commercialisation strategy and working across product development, global sales and supply partnerships.
Prior to that, as Display & Video 360 Product Strategy Lead, he worked on regional programmatic business strategy, market development, sales enablement and go-to-market initiatives, while also working closely with advertisers, agencies, publishers and supply-side platforms.
His earlier Google experience included leading Connected TV strategy, where he focused on CTV advertising, market insights, stakeholder collaboration and emerging opportunities in the streaming landscape.
Barcelos has also held leadership roles at IAB Brasil, including President of the Programmatic Committee and President of the Video Committee. Earlier in his career, he worked at Valor Econômico as a Digital Business & Programmatic Executive, focusing on programmatic media sales, ad-tech partnerships and publisher-side growth.
With experience spanning programmatic advertising, CTV, digital out-of-home, product strategy and commercialisation, Barcelos now takes on the LATAM market activation mandate at Netflix as the company continues to develop the intersection of streaming, advertising, product and technology.
