Badri Beriwal has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director, Brands, Products and Portfolio Strategy, according to his LinkedIn profile. Beriwal joins Bennett Coleman after serving as Chief Strategy and Business Development Officer at Bata India from May 2023 to July 2026.

During his tenure at Bata India, he was responsible for the strategic direction of retail operations and marketing for Bata and Hush Puppies in India. He also oversaw the expansion of the store network to more than 2,000 locations. Before joining Bata India, Beriwal spent over five years at Britannia Industries. He joined the company as Category Head in April 2018 and was promoted to National Sales Development Manager in July 2019.

In March 2021, he took on the role of Vice President, New Business and CEO, BritChip, a joint venture between Britannia and Chipita. In January 2022, he was elevated to Chief Business Officer, New Business and CEO, BritChip, a role he held until May 2023. Earlier in his career, Beriwal served as Marketing Head at Stanley Black & Decker and Chief Marketing Officer at Veeba. Beriwal now takes on the role of Director, Brands, Products and Portfolio Strategy at Bennett Coleman & Co. Ltd.