De Beers India is taking its ‘Love, from Hubby’ campaign beyond traditional relationship milestones with ‘Phir Se, Thoda Romance’, a six-episode micro-drama starring Tisca Chopra and Rahul Bose. Directed by Tarun Gulati, the series explores how couples can rediscover romance and reconnect after years of marriage.
Set to premiere on November 12, 2026, on Instagram at @heerahaisadakeliye, the series follows Ishita and Arjun, a married couple whose lives have largely revolved around raising their daughter. When she leaves home for college, Arjun makes an unexpected gesture by presenting Ishita with a one-carat natural diamond solitaire and asking her to ‘date me again’.
The proposal becomes the starting point for a shared journey of rediscovery. The couple begins creating a list of experiences they want to enjoy together, from cooking and revisiting old memories to stepping outside their familiar routines. Through humour and everyday interactions, the narrative explores the possibility of bringing romance back into a long-term relationship.
At the centre of the story, the natural diamond solitaire represents a renewed commitment between the couple, rather than a conventional occasion such as a wedding or anniversary. The narrative reinforces the idea that relationships deserve to be celebrated beyond established milestones.
The series builds on De Beers India’s ‘Love, from Hubby’ platform, which highlights natural diamonds as meaningful expressions of love and commitment. The campaign draws on findings from the De Beers India Diamond Acquisition Study 2025, which identifies relationship milestones and expressions of love or commitment among the key reasons Indians purchase natural diamonds.
Commenting on the campaign, Toranj Mehta, Country Head, Category Marketing, De Beers India, said, “We wanted to tell a story which every long-term married couple can relate to. Love doesn’t lose its spark with time; it just waits for someone to make room for it again. Ishita and Arjun’s journey shows that you don’t need a milestone to celebrate a relationship. Sometimes the occasion is simply that you would choose each other all over again. A natural diamond, formed over billions of years, is a fitting way to mark that choice.”
Tisca Chopra said, “What I loved about Ishita as a character is that she isn’t looking for grand gestures. She’s been busy being everything to everyone, and then her husband asked her out again on a date with a solitaire. That’s both funny and deeply moving. It reminds you that marriage isn’t the finish line, and that being pursued, even by someone you’ve known for years, never gets old.”
Director Tarun Dudeja added, “We wanted ‘Love, From Hubby’ to feel real, funny and warm, like a couple you know. The natural diamond solitaire sets the story in motion, a gesture that tells a long-term married couple their love story is far from over. If it inspires viewers to plan a date or gift a solitaire of their own, we’ve done our job.”
All six episodes will be released on Instagram at @heerahaisadakeliye, beginning November 12. By adopting a micro-drama format, De Beers India is using relationship-led storytelling to connect natural diamonds with everyday expressions of affection, positioning the category as relevant to couples at different stages of their relationships.
