NIVEA India has launched a new television campaign for NIVEA Soft, featuring brand ambassador Taapsee Pannu alongside actor and digital creator Jannat Zubair. The campaign targets younger skincare consumers with a message centred on everyday hydration and the importance of consistent moisturisation over increasingly complicated beauty routines.
The film introduces Zubair as a Gen Z ‘desi baddie’ navigating an expanding world of skincare trends, products and routines. As she explores different approaches to face care, Pannu steps in to bring the conversation back to a fundamental skincare habit: daily moisturisation.
Through this interaction, NIVEA Soft is positioned as a simple, everyday skincare solution. The product offers 3X more hydration, with 100% natural Jojoba Oil and Vitamin E. Its non-greasy, quick-absorbing formula is designed to provide up to 72 hours of hydration, leaving skin feeling fresh and soft.
Commenting on the campaign, Geetika Mehta, Managing Director, NIVEA India, said:
“As skincare awareness continues to grow among younger consumers, we want to make the fundamentals of good skincare accessible and simple. With NIVEA Soft, we aim to make everyday moisturization an easy and essential part of every skincare routine. Taapsee Pannu brings confidence and relatability to the campaign, while Jannat Zubair connects with a younger generation exploring its skincare choices. Together, they make the importance of everyday hydration relatable to consumers across generations, reminding them that while skincare trends may evolve, hydration remains essential to healthy-looking skin.”
The campaign will roll out across television, digital and social media platforms. By bringing together two personalities with connections to different audience groups, NIVEA aims to make its skincare message relevant to Gen Z while reinforcing the role of hydration in a consistent daily routine.
The campaign also reflects a wider opportunity for skincare brands to balance trend-driven consumer conversations with foundational product benefits. NIVEA Soft uses this contrast to position everyday moisturisation as a simple and accessible part of modern skincare.
