The Prime Volleyball League (PVL) has unveiled ‘Udd Ke Maar’, its campaign for Season 5, bringing the sport’s attacking spirit, athleticism and high-intensity action into focus. The fifth season of the league is scheduled to take place from November 30 to December 27, 2026, at the Veer Savarkar Sports Complex in Naranpura, Ahmedabad.
Recognised by the Fédération Internationale de Volleyball (FIVB) as India’s first division professional volleyball league, PVL is looking to strengthen its identity and connect with a wider audience. This season also marks the introduction of the league’s first-ever anthem, with ‘Udd Ke Maar’ serving as the campaign’s central expression.
Translating to ‘Jump in the air and smash the ball’, the Hindi phrase captures one of volleyball’s most defining moments: the attacking leap above the net. The campaign celebrates the skill and athleticism involved in finding gaps in the opposition’s defence and converting opportunities into points.
Built around the airborne nature of the game, ‘Udd Ke Maar’ uses a simple, relatable Hindi expression to bring the excitement of volleyball closer to audiences. Its Hindi-led approach aims to make the sport more accessible while highlighting the explosive action and larger-than-life athletic performances that make it an engaging spectator experience.
With Season 5, PVL is looking to build a stronger connection with fans by giving the league a distinctive campaign identity and an anthem that reflects the energy of the sport. The initiative places volleyball’s most thrilling moments at the centre of its communication, setting the tone for the upcoming season.
