Cellecor Gadgets has partnered with actor Kriti Sanon for a new festive campaign promoting its television and washing machine ranges. The campaign features two commercials, each designed to highlight a different part of the brand’s consumer electronics portfolio.
The television commercial showcases Cellecor’s QLED technology, 4K picture quality, cinematic sound and smart connectivity, positioning the range around the viewing experience. The second film shifts attention to the washing machine range, highlighting its product features alongside the brand’s service network, distributors and retail partners.
Both films form part of Cellecor’s larger ‘Gali Gali Cellecor’ campaign and are set to roll out across multiple platforms. The campaign brings product communication and the brand’s wider retail presence together as Cellecor continues to build its reach among consumers.
Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets, said: “At Cellecor, our journey has been driven by a clear purpose: to make technology accessible to more Indians through products that deliver meaningful value. Our collaboration with Kriti Sanon reflects the ambition, perseverance and sense of purpose that have shaped both our journeys.
As we continue to strengthen our presence across Tier 2 and Tier 3 markets, we remain focused on evolving consumer needs and aspirations, bringing together affordability, quality and innovation to build a brand that resonates with consumers and earns their trust.”
Yuvraj Mittall, Managing Director, Adworth Media, said: “Working with Cellecor and Kriti Sanon on these films was a great experience, with a strong synergy between the brand, the talent and our production team. From translating the brief into a visual narrative to bringing out the product features on screen, the process was collaborative and creatively fulfilling. Kriti brought a natural ease and presence to the films, while Cellecor’s clarity of vision helped us shape the execution.
Our focus throughout was to create films that are engaging, visually strong and rooted in the product, while ensuring that every element of the production came together seamlessly.”
Kriti Sanon said: “It was a pleasure to collaborate with Cellecor. I appreciate the brand’s focus on making technology accessible to more Indian households and bringing products closer to consumers across diverse markets.”
Through the two-film campaign, Cellecor is using a celebrity association to bring attention to its product features while reinforcing its focus on accessibility and distribution across Tier 2 and Tier 3 markets. The emphasis on both product performance and after-sales reach gives the campaign a broader role in communicating the brand’s offering to Indian households.
