Actor Barkha Singh has entered entrepreneurship as Chief Creative Officer of Nuvah, an online-first women’s footwear brand founded in 2026. Working alongside founder and CEO Avni Jain, Singh will help shape the brand’s creative direction across product design, communication and visual storytelling, bringing her interest in fashion and contemporary lifestyles into its development.
Known for her roles in Masaba Masaba, Criminal Justice, Engineering Girls and Please Find Attached, Singh has also established a presence in the digital space through fashion, beauty and lifestyle content. Her appointment gives her a more active role in translating her interest in footwear into a business venture, with a focus on developing products and a brand identity for Indian consumers.
At Nuvah, Singh will contribute her understanding of global fashion trends and how they can be adapted to Indian sensibilities. She will work with Jain to shape the brand’s creative and product development journey, complementing the founder’s product-first approach.
Nuvah focuses on combining style and comfort through design and engineering-led innovation. Its offerings include the proprietary Steady-Form footbed and patent-pending Style-Switch technology, which allows interchangeable heels to create multiple looks from a single pair. The brand aims to incorporate these features into its product offering as it establishes itself in the women’s footwear market.
Speaking about her appointment, Barkha Singh, actor and Chief Creative Officer at Nuvah, said, “What excites me about Nuvah is the opportunity to build a brand in its initial stage and shape its creative vision, from the initial concept to the final product. Fashion has always been a passion, and I’ve wanted to channel that interest into creating something of my own. I’m particularly fascinated by global fashion trends and how they can be reinterpreted for evolving Indian sensibilities. At Nuvah, I hope to bring this vision to life by creating products that are contemporary, distinctive and aligned with the aspirations of the modern Indian woman.”
