Koffee With Karan is returning for its ninth and final season on October 14, with eight brands joining the celebrity chat show on JioHotstar’s Peacock Hub. The advertiser lineup spans payments, travel, home, food and consumer categories, reflecting the continued appeal of established entertainment properties for brand partnerships.
Jaquar Bath + Light and Visa have joined as co-presenting partners, while Cadbury Bournville is the co-powered-by partner. The special partners are Airbnb, FabriCare by D’Decor, Parle Hide & Seek Caffe Mocha Cookies and Tata Gold Coffee, with Pantaloons coming on board as associate sponsor.
The partnerships bring together brands from different categories around the return of a long-running entertainment property, with JioStar positioning the season as an opportunity for integrations within premium digital entertainment.
Bhaskar Ramesh, Head of Entertainment Sales, Digital, JioStar, said: “Koffee With Karan isn’t just an iconic entertainment property, it is a shared cultural event for Indian viewers. As Karan takes the couch for the final season, the exceptional lineup of marquee brands joining us speaks to the enduring pull of high-engagement premium storytelling. On JioHotstar, we are combining that unmatched cultural resonance with seamless, modern brand integrations that deliver real enterprise value across diverse categories.”
Created and hosted by Karan Johar, Koffee With Karan first premiered in 2004. Across eight seasons and 161 episodes, the show has built its identity around celebrity conversations, rapid-fire rounds and recurring segments that have become a part of its format. The ninth season, announced as the show’s last, premieres on October 14 on JioHotstar’s Peacock Hub.
