Mantra Group has appointed actor Ranbir Kapoor as its brand ambassador as the Pune-based real estate developer expands its presence across markets and categories. Founded in Pune in 2007, Mantra has grown from a city-focused developer into a group with interests spanning residential, commercial and retail real estate. Its expansion has also taken it into international branded residences through its association with luxury brand Jacob & Co., alongside large-format developments in Mumbai and a growing premium and luxury portfolio in Pune.
Kapoor’s appointment comes as Mantra looks to bring its wider portfolio and evolving brand identity under a broader consumer proposition. The association will feature the actor alongside Rohit Gupta, Managing Director, Mantra Group, in a new brand film.
Rohit Gupta said: “When we started Mantra in 2007, our focus was on building a strong business in Pune and earning the trust of the families we served. Over the years, that foundation has given us the confidence to think beyond individual projects and look at what we can build as a Group. Today, we are at a very different point in that journey. We have expanded into new markets, entered new categories and built relationships with some of the most recognised names across luxury, design and lifestyle. Ranbir comes at a time when we felt the brand needed a personality who could represent this evolution. There are several parallels in the journeys we have taken, from starting out in the same year to building our own identities and constantly evolving. We are delighted to have him as the face of Mantra as we enter this next phase, with several important milestones ahead.”
Ranbir Kapoor said: “What appealed to me about Mantra is that it has built its journey over time, but has also continued to evolve. There is a clear ambition to grow, explore new markets and think differently about the spaces and experiences it creates. I also found the journey interesting because there are some parallels in how we have both built our identities over the years. Mantra has strong roots, but it is also looking ahead and creating its own space. I am happy to be part of this next chapter and look forward to what we build together.”
The partnership will also extend into Mantra’s ‘The Festival of Choices’ campaign, which brings the developer’s portfolio together under a broader consumer-facing platform. The company is also expanding into new micro-markets and categories, including hospitality and branded residences, while continuing to build its premium and luxury real estate portfolio.
