The sponsorship roster spans eight categories, with seven Co-Presenting partners and eight Associate partners coming on board for the three ODIs and five T20Is. JioStar has brought 15 brands on board for the West Indies Tour of India 2026, setting up a broad sponsorship roster across its television and digital coverage of the series.
The line-up has been split between seven Co-Presenting partners and eight Associate partners. Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt have joined as Co-Presenting partners, while Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb are Associate partners. The series comprises three ODIs and five T20Is, with the matches being broadcast across JioStar’s television and digital platforms.
For advertisers, the series also marks the start of a longer international cricket cycle on JioStar. The West Indies tour kicks off a six-month calendar that will include subsequent tours by Sri Lanka, Zimbabwe and Australia across ODIs, T20Is and Tests.
Anup Govindan, head- Sports Sales, JioStar, said: “The West Indies tour of India marks the beginning of sustained, uninterrupted international cricket on JioStar at a particularly important time for advertisers. What we are seeing is strong participation from brands across categories, reflecting the enduring ability of live cricket to bring audiences together at scale while delivering meaningful opportunities for targeted and contextual engagement. The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment. As we enter an extended festive-season cricket calendar, JioStar is creating a platform where scale, continuity and innovation come together to drive stronger outcomes for brands.”
The West Indies arrive in India for the opening leg of the calendar, with the ODI series beginning on September 27 in Trivandrum. The five-match T20I leg will follow from October 6, extending the sponsorship opportunity across multiple formats and match days.
