The Coca-Cola Company has elevated Paschalis Karatzetzos to Senior Director, Owned & Paid, Social + Influencer Marketing Europe. Karatzetzos has been with The Coca-Cola Company since 2023, having previously served as Director of Social Influencer Marketing Europe and Influencer & Digital Media Marketing Lead Europe.

Before joining Coca-Cola, he spent two years at Nestlé as Influencer Relationship Marketing, PR & Social Media Lead UK & Ireland. Earlier, he held the role of Brand Marketing Communications Manager at L’Oréal, where he worked across marketing communications, PR, social media and influencer marketing for a portfolio of beauty brands.

He began his career in brand management at KORRES, where he was responsible for skincare marketing activations, product launches, advertising and campaigns.In his new role at The Coca-Cola Company, Karatzetzos will oversee owned and paid social and influencer marketing across Europe, working across the company’s portfolio of brands.