The new global mandate will see We. Communications support Mastercard’s brand narrative as the payments and technology company builds beyond its long-running Priceless platform.Mastercard has appointed We. Communications as its global communications partner, adding the payments and technology company to the agency’s international client portfolio. The partnership comes as Mastercard looks to broaden the way it communicates its brand, building on the equity of its long-running Priceless platform while putting greater focus on its technology-led business and its future direction.

Under the new mandate, We. Communications will bring its global network and communications capabilities to the Mastercard account. The agency will work on telling the wider story of the brand and its evolution beyond the established Priceless platform. The appointment positions the agency to support Mastercard as the brand enters what We. Communications describes as its “next chapter”, with the mandate centred on bringing greater visibility to the different facets of the business and its broader brand narrative.The partnership also reflects We. Communications’ experience in technology communications and its ability to work across complex brand narratives.

With the new global account, We. Communications adds another major international brand to its portfolio while Mastercard gains a communications partner for its next phase of brand storytelling.