The actor has been named the brand’s India ambassador for watches and will feature in its Fall/Winter 2026 campaign. Tommy Hilfiger, part of PVH Corp., has appointed actor Vedang Raina as its India brand ambassador for watches, bringing him on board for the brand’s Fall/Winter 2026 watch campaign in the country. The association brings together Tommy Hilfiger’s established American design aesthetic with Raina’s contemporary style, with the brand looking to deepen its relevance among younger, fashion-conscious consumers.

Commenting on the campaign, Raina said, “Tommy Hilfiger has always represented a certain kind of confidence—the kind that doesn’t need to announce itself. It’s classic, it’s sharp and it never goes out of style.” “A watch is the one detail that quietly says everything about a person, and I think Tommy Hilfiger Watches does that beautifully. To represent the brand for this campaign in India is an incredible opportunity,” he added.

The Fall/Winter 2026 men’s watch collection introduces new models, including Hampton and Bryant. With Raina at the centre of its latest campaign, Tommy Hilfiger Watches is highlighting the collection’s mix of classic design, contemporary styling and everyday functionality.