Nizar Naushad has joined Mars as Head of Trade Marketing, effective July 2026. In his new role, he is leading Trade Marketing for Mars Snacking, the newly combined Kellanova–Mars Wrigley business, across Cereals, Chips, Chocolates, and Gums, Mints & Fruit Confectionery. Naushad joins Mars after nearly five years at Kellanova, where he most recently served as Senior Associate Director, Head of Customer Marketing and Digital Commerce from July 2024 to July 2026.

Before that, he was Associate Director, Head of Digital Commerce at Kellanova from September 2021 to June 2024, where he led digital commerce initiatives and partnerships with e-commerce platforms. Prior to Kellanova, Naushad spent close to five years at Mondelēz International. He served as Customer Marketing Manager, West India from July 2019 to September 2021 and earlier as Key Account Manager, E-commerce from December 2016 to July 2019.

Naushad began his career at PepsiCo, where he held roles including Customer Development Manager, Territory Development Manager and Management Trainee between 2012 and 2015. He also held multiple roles at OYO Rooms, including Channel Head, Leads, Region Demand Head, East and Head, Business Development. With experience spanning trade marketing, customer marketing, digital commerce and sales, Naushad now takes on the role of Head of Trade Marketing at Mars.