Kundnani will lead YRF’s marketing strategy across its film and entertainment businesses, reporting to CEO Akshaye Widhani.

Yash Raj Films (YRF) has elevated Hemant Kundnani to Head of Marketing, expanding his responsibilities from his current position as Senior General Manager – Communications. In his new role, Kundnani will report to Akshaye Widhani, Chief Executive Officer, Yash Raj Films.

Kundnani will be responsible for driving the studio’s marketing strategy across its film and entertainment verticals as YRF continues to expand and strengthen its presence across India and international markets.

A marketing and entertainment industry professional with more than 15 years of experience, Kundnani brings expertise spanning digital strategy, content marketing and strategic alliances.

He has been with YRF for nearly five years, during which he has played a role in shaping communications for the studio and its varied businesses. His work at the company has involved navigating the changing media, digital and entertainment landscape.

Akshaye Widhani, CEO, Yash Raj Films, says, “Hemant has grown significantly during his time at YRF and has consistently demonstrated a strong understanding of the entertainment business, audiences and the changing marketing landscape. His experience across marketing, digital, analytics, partnerships and communications gives him a valuable and holistic perspective on how entertainment brands are built today. As we continue to grow and evolve our businesses, I am confident that Hemant will bring a strategic, integrated and audience-first approach to our marketing efforts.”

Before joining YRF, Kundnani held leadership positions at The Walt Disney Company, working across Fox Star Studios, Disney Interactive and UTV.

His expanded mandate at YRF brings together his experience across communications, digital, marketing, analytics and partnerships as the studio continues to develop its entertainment businesses for audiences in India and global markets.