Godrej Consumer Products (GCPL) has appointed WPP Media as its global media agency partner for its international business across Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina and Chile.
The expanded partnership brings GCPL’s media operations across these seven markets under a single global agency group. In India, EssenceMediacom, part of WPP Media, has been handling the company’s media mandate since 2025.
The appointment follows a three-month global media pitch that began in March 2026. Prior to the consolidation, GCPL’s media responsibilities across its international markets were managed by different locally appointed agencies.
Nithya Ravi, lead – global media, Godrej Consumer Products Ltd, (GCPL), said, “Media is a key driver of growth for FMCG companies, and the right planning, technology and buying capabilities help us improve both efficiency and effectiveness. Bringing our international media operations under a single partner is a best practice, allowing us to combine global capabilities with local market expertise across these regions. We look forward to working with WPP Media to support our brands’ reach across international markets”
The expanded mandate extends an existing relationship between the two companies in India, while giving WPP Media responsibility for coordinating media across GCPL’s wider international footprint.
Navin Khemka, president client solutions, WPP Media, South Asia, said, “We are delighted to expand our partnership with Godrej Consumer Products beyond India into seven international markets. This expanded mandate reflects the trust we have built together and our shared ambition to create enduring brands that resonate with consumers across diverse cultures and contexts. Delivering success across multiple markets requires the right blend of global capabilities and deep local expertise. Together, we look forward to creating connected marketing solutions that strengthen brand relevance, deepen consumer engagement, and support GCPL’s growth ambitions across every market.”
The partnership will bring together WPP Media’s global capabilities with market-level expertise across the regions, with the mandate covering GCPL’s media operations outside India.
Mark Paterson, global president, Markets and Business Operations at WPP Media, said, “Global growth today is built on the ability to combine scale with local relevance. We are excited to support Godrej Consumer Products as they strengthen their presence across key international markets, leveraging the power of data, technology, creativity, and market expertise. This expanded partnership reflects a shared commitment to delivering integrated marketing solutions that drive meaningful business outcomes and long-term brand growth across regions.”
