Yadav, who has been with Bata India for over a decade, stepped into the role in May 2026. In his new position, he is responsible for driving retail marketing and visual merchandising initiatives.

Before taking on the leadership role, Yadav served as Lead VM Execution at Bata India and previously held positions including AGM Marketing – Franchisee Business, Senior Manager Retail Marketing & Visual Merchandising, Visual Merchandising Manager and Marketing Manager.

His earlier experience also includes a stint at Cheil India, where he worked as Associate Account Director, handling retail activations, product launch events, store launches and execution.

Yadav began his career with Reliance Communications as Marketing Coordinator before joining Bata India in 2007.

In his LinkedIn announcement, Yadav shared that the past quarter has involved driving national retail campaigns, strengthening in-store experiences and collaborating with teams across the country. He added that he looks forward to building stronger retail experiences, delivering commercial impact and contributing further to Bata India’s growth journey.