Dwijendra Parashar has joined JioStar as Senior Director of Marketing – Sports.

He announced the move through a LinkedIn post, writing, “Turns out you can take a man out of cricket, but not cricket out of the man! Thrilled to share that I’m starting a new role as Sr. Director of Marketing – Sports at JioStar.”

Before joining JioStar, Parashar was General Manager – Innovations at Tata Consumer Products, having previously served as Associate Director – Marketing at the company.

His experience also includes serving as Head of Marketing at Rajasthan Royals and holding marketing roles focused on cricket at The Walt Disney Company. Earlier, he held several roles at Pidilite Industries, including Senior Brand Manager – Stationery Adhesives and Head of Field Marketing.