Michael Willeke is set to join Paramount as VP Marketing GSA, overseeing Germany, Switzerland and Austria, effective September 1, 2026.

Willeke joins Paramount after a long tenure at The Coca-Cola Company, where he most recently served as Vice President, Marketing – Sparkling Flavors Europe. Over the years, he has held several senior marketing and integrated marketing roles across Coca-Cola’s European business.

Before Coca-Cola, Willeke worked at PUMA, where he served as Head of Marketing EEMEA/India and International Marketing Manager Running.

In his new role at Paramount, Willeke will work with the GSA team to drive growth and build brand connection for Paramount+ across Germany, Switzerland and Austria.