Tic Tac is giving its signature sound an Indian twist — and taking the music out onto the streets of Mumbai.

The Ferrero Group-owned confectionery brand has launched ‘Refresh Your Vibe’, a new music video created in collaboration with viral music creator Yashraj Mukhate, marking the fourth consecutive year of their partnership.

At the centre of the campaign is ‘Tic Tac Go’, an Indian adaptation of Tic Tac’s global signature tune. But this time, the music-led campaign is designed to go beyond the screen.

Enter the Tic Tac Vibe Van.

The moving experience travels through Mumbai with Mukhate on its upper deck, picking up people, energy and performances along the way. At every stop, more people join the celebration, turning the journey itself into the campaign’s central experience.

The film begins at the opposite end of that energy — with the familiar drudgery of everyday life. Tired eyes, repetitive routines and endless scrolling set the scene before an unexpected burst of music from the Vibe Van changes the mood.

What follows is less of a conventional storyline and more a series of spontaneous moments. People sing, dance and perform, with each stop creating another opportunity for self-expression and collective celebration.

The campaign builds on the idea that everyone has a version of themselves they want to express — sometimes they just need the right spark.

By bringing together Tic Tac’s global sonic identity and Yashraj Mukhate’s music-led creative style, ‘Refresh Your Vibe’ turns the brand’s signature tune into a distinctly Indian experience built around music, movement and participation.

The campaign will continue across digital platforms through collaborations spanning music, dance and sports, inviting audiences across the country to express themselves and, as the campaign puts it, refresh their vibe.