Shivani Goel has joined Reliance Brands Limited as Associate Vice President, taking charge of marketing and brand growth for HUGO BOSS, Paul & Shark, ZEGNA and TUMI in India.
Announcing the move on LinkedIn, Goel described it as “a significant milestone” in her brand marketing journey.
“I’m excited to share that I’ve joined Reliance Brands Limited as Vice President – Marketing, leading the India marketing for an exceptional portfolio of global brands — HUGO BOSS, Paul & Shark, ZEGNA and TUMI,” she wrote.
In her new role, she will lead marketing and brand growth across the portfolio, spanning brand strategy, consumer engagement and commercial growth across retail, digital, CRM, PR, partnerships and experiences.
Goel joins Reliance Brands Limited after serving as Vice President Marketing at Forever New Clothing. Before that, she was Lead – Global Marketing Communications & International Expansion Manager at Colorbar USA, where she worked across global marketing communications and international expansion.
Earlier, she was Senior Marketing Manager at Koovs.com.
With experience spanning fashion, beauty, brand strategy, digital, consumer growth and marketing communications, Goel now takes on the marketing mandate for Reliance Brands Limited’s portfolio of global luxury and premium brands in India.




