Mumbai-based D2C fashion brand Freakins, known for its trend-driven denimwear for Gen Z women, has raised $4 million in a seed funding round. The investment was led by Matrix Partners India and Blume Ventures, with participation
LehLah, a rising content commerce startup that enables creators to monetize their influence through curated product recommendations, has raised ₹12.5 crore in a seed funding round led by Gruhas—the investment firm
Jewelbox, a fast-emerging player in the digital jewellery retail space, has raised $3.2 million in a Pre-Series A funding round, signaling strong investor belief in the brand’s mission to modernize fine jewellery
To celebrate International Women’s Day 2024, Reliance Retail’s beauty platform Tira rolled out a bold, hyper-local campaign titled “Rick Pics with Tira.” With a mix of humor, cultural relevance, and street-level activation, the brand
From dark satire to travel inspiration and fashion influence, HBO’s The White Lotus transcended television to become a cultural touchstone. Here’s how smart storytelling, strategic marketing, and organic fandom converged
At NewFronts 2025, Snapchat introduced a range of new advertising tools and initiatives, placing artificial intelligence at the heart of its strategy to help brands boost campaign performance. Among the
The marketing campaign for Final Destination: Bloodlines leaned heavily on fear, nostalgia, and viral stunts to capture attention—resurfacing old phobias, sparking meme culture, and ensuring the film stayed top of mind well
The fintech platform’s “Not Your Daddy’s Investment Platform” campaign topped Twitter trends, sparked Gen Z conversations and flooded meme pages, turning a stock investing app into one of the internet’s
SharkNinja is tapping into Bollywood family chemistry for its first local brand initiative in India, bringing Ananya Panday and Chunky Panday together to introduce Ninja appliances through humour, food and
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