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The Coca-Cola Company has elevated Paschalis Karatzetzos to Senior Director, Owned & Paid, Social + Influencer Marketing Europe. Karatzetzos has been with The Coca-Cola Company since 2023, having previously served
Dentsu announced the appointment of Prerna Mehrotra as Chief Client Officer, APAC & CEO, Singapore, bringing one of the network’s most experienced regional leaders to the market to lead its
The Omnicom-owned agency has been appointed creative agency of record as Applebee’s looks to make its long-standing neighbourhood positioning more relevant to today’s diners. Applebee’s has appointed BBDO Chicago as
Created by TBWA\Lintas, ‘Life Is Hard, Par Hershey’s Hai Na Yaar’ uses everyday chaos and humour to position chocolate as a small source of comfort when things go off track.
The new global mandate will see We. Communications support Mastercard’s brand narrative as the payments and technology company builds beyond its long-running Priceless platform.Mastercard has appointed We. Communications as its
The India chapter of Mercedes-Benz’s global ‘140 Years. 140 Places.’ campaign follows three S-Class cars across diverse landscapes, cities and cultural landmarks, with BBDO India (team X) bringing the journey
Samsung’s ‘Switchers’ campaign brings Dr. Orna Guralnik and real-life celebrity pairs together to explore the emotional side of leaving the iPhone ecosystem for Galaxy. Switching smartphones is usually framed around
Created by Colloquial, the pan-India campaign uses 28 films across Hindi, Tamil, Telugu and Malayalam to challenge the everyday logistics shortcuts businesses often rely on. For many small and growing
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