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The multi-year collaboration will feature content, campaigns and experiences around how Tendulkar uses ChatGPT for learning, idea development and personal interests. OpenAI has partnered with Sachin Tendulkar in a multi-year
SKINN, the fine fragrance brand from House of Titan, has appointed Ayushmann Khurrana and Sobhita Dhulipala as its new brand ambassadors, marking a new campaign for the fragrance brand. Titled
Myntra is bringing Alia Bhatt and Ranbir Kapoor together for its latest Big Fashion Festival (BFF) campaign, turning ordinary moments into elaborate reasons to shop. Created by Tilt Brand Solutions,
Created with Advay Jhunjhunwala and Think9, the new omnichannel brand launches with five personality-led shower gels combining fragrance, skin benefits and different consumer archetypes. Ranbir Kapoor has entered India’s FMCG
The quick-service giant is piloting McDonald’s Media Network across 450 US restaurants, turning its app, kiosks, drive-thru screens and other digital touchpoints into advertising inventory. McDonald’s is expanding beyond selling
The short-form entertainment platform is moving its live-action productions beyond Indian locations, while experimenting with AI-led production and expanding its microdrama format ahead of a potential IPO. Kuku TV is
The partnership will see the two companies take minority stakes in selected beauty and personal care brands, while founders retain control and continue to operate their businesses independently. Nykaa and
The two-year agreement covers around 35 home internationals across Tests, ODIs and T20Is, beginning with India’s upcoming ODI series against the West Indies. Muthoot Fincorp has secured the title sponsorship
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